A Big Change In Facebook

A big change in Facebook

Tom Ellison, head of Facebook, said that when the AI-based recommendation engine was tested in Rails, the length of time users watched videos increased by 8 to 10 percent. From the results we know that this new model learns better from the data.

Meta is making a big change to Facebook using artificial intelligence (AI) technology that will transform the user experience of using the social media platform.

The social media company is changing the Facebook algorithm to improve the recommended videos that appear on reels, groups and the home feed.

For this purpose, Facebook will use Artificial Intelligence (AI) technology.

Meta has already made this change to Facebook’s short videos section rails and has now decided to use it in every part of the social media network.

Facebook CEO Tom Ellison made this revelation while speaking at a technology conference.

Note that Meta is already focusing more on short videos and using powerful algorithms to compete with TikTok.

But Tom Ellison said that when Rails tested an AI-based recommendation engine, users watched videos by 8 to 10 percent. From the results we know that this new model learns better from the data.

So far Facebook has been using various video recommendation engines for Reels, Groups and Home Feed.

But given the success of the new engine for Rails videos, it was decided to use it everywhere.

According to Tom Ellison, we are working on a plan to use a single model for the entire video ecosystem.

If we do everything right, not only will users get a chance to see more relevant content, but the viewing time will also increase, he said.

It should be noted that a lot of work is being done by Meta to incorporate AI technology in all apps.

The company has spent billions of dollars on various projects to develop more powerful AI models. (Edited) Restore original